Converse Inc.

Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing approximately 8.4 million pairs of shoes domestically in 1998. The Converse All-Star basketball shoe was the first in the athletic footwear industry.In addition, the company has diversified into varied rubber products, sports apparel, and full lines of athletic shoes for tennis, cross-training, team sports, running, walking, and children's recreation.

The Company's marketing strategy is centered on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 91-year history. The company's consumer research has become an integral part of its product development, advertising campaigns and in-store point of purchase materials.

In 1908, the company was founded as Converse Rubber Co. while Converse Rubber Co. fell into bankruptcy in 1929. Converse introduces the All Star, one of the world's first basketball shoes in 1917. In the years of 1972, Converse is purchased by the Eltra Corporation and acquires the footwear division of B.F. Goodrich Co. After that, Allied Corporation purchases Converse but Allied Corporation sells Converse to a group of its senior managers in 1982. Converse stock becomes available on the NASDAQ national market.Then the company signs agreements with Moon-Star Chemical Corp., Mizuno Corp., and Zett Corp. to handle the manufacture, distribution, and sale of Converse footwear in Japan. In 1985, the company is named the official shoe of the National Basketball Association. In 1986, Converse is acquired by Interco Incorporated. but Converse introduces the All Star, one of the world's first basketball shoes in 1917.

about US

-Yap Siang-
I came from small family. When I was a young child, my family most care about me. Now my father wants me to study DBA, he wants me to know how to do business. I hope in future , I will be a business man. My father has one shop, wishen i can take over the shop, he can do it for a long time again. I feel very pressured, I am afraid can't do because if I want to take over the shop, I must have more experience.

- Christine -
My name is Christine Loh Shi Ying. I am 18 years old now. Before that I studied at SMK Sultan Ismail. I stay in Taman Daya. Sometimes I work as a tuition teacher. I teach primary students. Besides that, I enjoy shopping and sleeping. I like to play volleyball but I do not play well.

-Jasmin-

My name is Jasmin Lim.I am 18 years old this year.I am a student.I am currently taking the Diploma In Business Administration in Sunway College. There are five family members in my family which is my father,my mother,my sister,my brother,and me. And i have a dog named Benji. My former secondary school was Smk Taman Desa Tebrau. I finish my form 1 till form 5 there. My hobby is reading,especially historical books. And I also enjoy swimming. I usually spend my afternoon playing with my dog or maybe going shopping with my sister. I enjoy dressing up too. And  I think very anxious all the time. 

-Hui Min-

My name is Chong Hui Min. I am 18 years old. I'm studying in Sunway College now. I usually drive my car to school myself. I came from a small family. I live with my parents at Taman Daya. I also have two brothers and one sister. I am the eldest among my siblings. I use to study at S.M.k Sri Tebrau when I was at secondary school. I have a lot of hobby for example,shopping,reading novel,play computer games and so on. One of my strongest points is I like to talk very much. So,when my friend are with me they won't feel boring.