Saturday, November 7, 2009

Business Plan

(Details of Business)

We would like to open a business called La Amour. It is a French base lingerie company. We provide different kinds of lingeries,pajamas,and women's wear. Including custom-made.

(Personal details)

We have vast experience in the lingerie company. Jasmin have worked as a Consultant Advisor in Wacoal,advising customer what kind of lingerie or women's wear suits them. Hui Min was a Sales Representative in the same company,while Christine has worked for Triumph as a Consultant and Yap Siang used to be a designer.

(Personnel)

To run our business,we will need to employ 5 workers. These workers range from a Consultant,a Designer,a Advisor and a 2 sales person.


(Product/Service)

We will be selling lingerie,women's wear and pajamas. We also have a designer who can designs lingerie or pajamas for customers who wants to custom-made their lingerie.

(Market)

Our customers are normally young ladies. These customers will be interested in buying lingeries. There are currently many competitors but La Amour provide something that is unique and different.


(Marketing)

To advertise our products/service,we will be distributing brochures,catalogues and also advertising on TV and the Internet.


(Premises/machinery/vehicles)

Our shop will be located in a shopping mall near the town area. We have choose this location because it is in the city and it has high customer turnover. We will also need a truck to transport our goods from the main factory.


(Objectives)

We hope to provide customers with a wider variety of women's wear and lingerie.

Monday, September 28, 2009

Memorandum

To : All Department Heads and Member of Staff
From : Jasmin Lim, Managing Director
Ref : JL 111/2009
Date : 28th September 2009
Subject: EFFECTIVE CUSTOMER SERVICE TRAINING

Please take notice, there would be a Customer Service Training for all Department Heads and Staffs. Please follow the rules below :

Attendance for all staff is compulsory
Staff have to dressed in company uniform
Must be punctual at all times
Encouraged to conduct discussion in English


All Heads of Department have to take attendance of their member of staff.

Head of Human Resource Department have to ensure that the training room is ready for the training one day before.
· Must be enough chairs and tables for all
· Stationary must be provided
· Arrangement also need to be made for refreshments (One hot drink, one bottle of mineral water and lunch for all staff that are attending the course)

Please make sure that all phone are set to silent during the training. And talk only when is the time to talk.


JL

Friday, September 18, 2009

Assignment Outline

Type of business :
  • Self design lingerie (sexy lingerie, pyjamas)
  • We offer custom-made lingerie with special designs

Target customers :
  • Both girls and guys (18 and above)

Method of advertising :
  • Billboard
  • TV
  • Models
  • Internet
  • Newspaper

Type of employees we are looking for :
  • Young girls with experience
  • Guys experience in designing, who'll also be our designer for custom-made lingerie and also be our Head Consultant
  • Someone who is good in communicating and giving advises

Friday, September 11, 2009

Cadbury


Cover Letter

30, Jalan Rumbia 53,
Taman Daya,
81100 Johor Bahru.
Johor.

Clarke Hooper,
St. Laurence Way,
Slough, Berkshire,
SL1 2BW.
3 September 2009.

Dear Mr Michelle Hocking,

Application by Asking for Account Handler

I am writing to apply for the position which was advertised last week in St. Laurence Way Daily New. I am interested in applying for the job of an account handler.

Firstly, it has always been my intention to work in a commercial environment. Because I have admired to educate the public on the characteristics of products.

My work experience has familiarised me with many of the challenges involved in public relations today. My understanding of the needs of the customers and the company will be extremely relevant to the position. Moreover, I am good in improving relationships with each other.

With my skill and experience I believe that I can help your company to increase the sales to make sure the business grows in size. By increasing the sales of your business I will integrate the activities of production, planning, control and finance in such a way that the needs of customers can be identified. So your company can make the profit. But I will not graduate with my degree until the end of this year.

I would be pleased to discuss my curriculum vitae with you in more detail at an interview. Thank you and I hope to get a favourable reply from you as fast as you can. Please do not hesitate to contact me if you require further information. I look forward to hear from you and would be free to attend.


Yours sincerely,

(CHONG HUI MIN)

Sunday, August 30, 2009

Converse Inc.



Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing approximately 8.4 million pairs of shoes domestically in 1998. The Converse All-Star basketball shoe was the first in the athletic footwear industry.In addition, the company has diversified into varied rubber products, sports apparel, and full lines of athletic shoes for tennis, cross-training, team sports, running, walking, and children's recreation.
The Company's marketing strategy is centered on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 91-year history. The company's consumer research has become an integral part of its product development, advertising campaigns and in-store point of purchase materials.
In 1908, the company was founded as Converse Rubber Co. while Converse Rubber Co. fell into bankruptcy in 1929. Converse introduces the All Star, one of the world's first basketball shoes in 1917. In the years of 1972, Converse is purchased by the Eltra Corporation and acquires the footwear division of B.F. Goodrich Co. After that, Allied Corporation purchases Converse but Allied Corporation sells Converse to a group of its senior managers in 1982. Converse stock becomes available on the NASDAQ national market.Then the company signs agreements with Moon-Star Chemical Corp., Mizuno Corp., and Zett Corp. to handle the manufacture, distribution, and sale of Converse footwear in Japan. In 1985, the company is named the official shoe of the National Basketball Association. In 1986, Converse is acquired by Interco Incorporated. but Converse introduces the All Star, one of the world's first basketball shoes in 1917.