Business Plan

(Details of Business)

We would like to open a business called La Amour. It is a French base lingerie company. We provide different kinds of lingeries,pajamas,and women's wear. Including custom-made.

(Personal details)

We have vast experience in the lingerie company. Jasmin have worked as a Consultant Advisor in Wacoal,advising customer what kind of lingerie or women's wear suits them. Hui Min was a Sales Representative in the same company,while Christine has worked for Triumph as a Consultant and Yap Siang used to be a designer.

(Personnel)

To run our business,we will need to employ 5 workers. These workers range from a Consultant,a Designer,a Advisor and a 2 sales person.

(Product/Service)

We will be selling lingerie,women's wear and pajamas. We also have a designer who can designs lingerie or pajamas for customers who wants to custom-made their lingerie.

(Market)

Our customers are normally young ladies. These customers will be interested in buying lingeries. There are currently many competitors but La Amour provide something that is unique and different.

(Marketing)

To advertise our products/service,we will be distributing brochures,catalogues and also advertising on TV and the Internet.

(Premises/machinery/vehicles)

Our shop will be located in a shopping mall near the town area. We have choose this location because it is in the city and it has high customer turnover. We will also need a truck to transport our goods from the main factory.

(Objectives)

We hope to provide customers with a wider variety of women's wear and lingerie.