Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing approximately 8.4 million pairs of shoes domestically in 1998. The Converse All-Star basketball shoe was the first in the athletic footwear industry.In addition, the company has diversified into varied rubber products, sports apparel, and full lines of athletic shoes for tennis, cross-training, team sports, running, walking, and children's recreation.
The Company's marketing strategy is centered on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 91-year history. The company's consumer research has become an integral part of its product development, advertising campaigns and in-store point of purchase materials.
In 1908, the company was founded as Converse Rubber Co. while Converse Rubber Co. fell into bankruptcy in 1929. Converse introduces the All Star, one of the world's first basketball shoes in 1917. In the years of 1972, Converse is purchased by the Eltra Corporation and acquires the footwear division of B.F. Goodrich Co. After that, Allied Corporation purchases Converse but Allied Corporation sells Converse to a group of its senior managers in 1982. Converse stock becomes available on the NASDAQ national market.Then the company signs agreements with Moon-Star Chemical Corp., Mizuno Corp., and Zett Corp. to handle the manufacture, distribution, and sale of Converse footwear in Japan. In 1985, the company is named the official shoe of the National Basketball Association. In 1986, Converse is acquired by Interco Incorporated. but Converse introduces the All Star, one of the world's first basketball shoes in 1917.
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